Posts Tagged ‘designer’
RSS Feeds for Business Websites
RSS stands for Really Simple Syndication or sometimes referred to as Rich Site Summary. RSS is an XML-based content format for distributing news, headlines, content, etc. The following icon are the most common for RSS links
The first step to use RSS to get daily updates you have to determine which program you want to get he updates. Many programs will display any changes in minutes and public websites may update the content in a day.
Most popular sites news sites and blogs provide RSS feeds for you to subscribe to. All you need is a feed reader to view its contents. First you have to determine which program [RSS reader] you want to use to check for your RSS bookmarks updates on your daily tasks. Many programs will display any websites updates in minutes and public RSS readers may display updates in a day.
Internet Explorer and Firefox will highlight the RSS icon located on the browser as soon you open any websites with RSS links. By clicking on the RSS link you will be able to see what is new on all websites that you had subscribed to
Feed readers come in all shapes and sizes these days. The Firefox browser has one built right into the Bookmarks feature. I use Google Reader and Blogged.com.
We also create feeds for your website so your audience can subscribe to them. If you update your content frequently and promote the feed effectively, it can help drive more steady traffic to your website.
More Traffic
For business that always are creating sales, events and creates news based articles this is an excellent way to bring repeat traffic to your site. Think about it….every time a web surfer opens their RSS reader to get the headlines for all the sites they monitor, they’ll also see your site’s updates.
Instead of relying on them to bookmark your site and return at a later date, their RSS reader keeps your site fresh in their minds.
So when they open their reader to check the headlines for CNN, Yahoo or any other feeds they subscribe to, they’ll also get the latest updates from you!
We will use the same way to promote the new pages that we create for your business. New pages may be added daily, weekly or monthly as you want to promote your new product, service or price change. You also may want to sponsor a local news that its linked to your business, update any important information, a portfolio with pictures from your most recent job etc.
Avoiding Email Spam Filters
Many webmasters are now dumping their newsletters and switching to this method of content distribution because you don’t have to worry about dodging the spam filters.
I don’t think that RSS will completely replace email newsletters, but we can see them definitely being used as an alternative more and more.
When you send an email newsletter more than 40-50% of the people won’t even receive it due to spam filters or because of the fact it gets lost in all the junk mail your subscribers receive.
With RSS feeds, you don’t have to worry about that because you’re not sending an email, your simply sending out a news feed for all the readers to pick up.
Announcing Your Feeds on Your Website
You may want to display your RSS link on your profile page on your preferred social page and it will have a great impact by promoting your website to your friends and people that you are connected to. Bring your website RSS link close to you and grow your sales.
